shades fills you in

Japanese KitKats are “insane” -- there are more than 300 flavors, like red bean, purple sweet potato, soy sauce, cherry blossom, sake, and crème brulée ginger ale... The list goes on!

WJBQ says they’re way, way, way better than American KitKats. The Japanese flavors are so fun; the American versions are so boring

JapanCrate agrees, Japanese KitKats are more sophisticated -- the American versions are all too simple

The Atlantic says actually, all foreign candy is better -- American sweets seriously lack interesting flavors and textures

Paste Magazine says there are some ambitious American KitKats -- but they pale in comparison to their Japanese counterparts. They’re all show and no substance

Wait, but why doesn’t KitKat just sell the Japanese flavors in America? Foodbeast says they’re actually two different companies -- American KitKat is owned by Hershey, Japanese KitKat is owned by Nestlé

Yahoo thinks it’s too bad, because Japanese candy might take over America. Nowadays, everybody knows Japanese flavors like yuzu and matcha -- it’s only natural they seek out candies with those flavors

Want to try some, but not sure which ones? Timeout ranked several Japan-only flavors -- top marks for Uji Hojicha, Sake, Amou Strawberry, and Tokyo Banana

And Vice says cheesecake, coffee break, and choco orange are “God tier”. Choco orange is the king of kings!