shades fills you in

In the summer of 2021, the Supreme Court ruled that college athletes could profit off of their name, image, and likeness. (NCAA schools had barred students from making money off their rights of publicity)

Read the Supreme Court ruling here

SI said this NCAA rule change dramatically changed the college recruiting landscape. It’s now about where athletes can make the most money

The WSJ shares how some athletes are cashing out in the new “NIL” landscape

Some of the deals are really unique, writes Bestcolleges.com. For instance, Texas RB Bijan Robinson now has his own line of Dijon mustard. Nebraska WR Decoldest Crawford is a spokesperson for an air-conditioning company

But The NYT says that overall the rule change isn’t that big of a deal: The majority of college athletes aren’t going to make life-changing amounts

And back in 2013, Bleacher Report said students don’t need more money -- they already get scholarships, which are incredibly valuable

But The Guardian disagrees: Athletes need to be paid more. Popular college sports still involve rich white people exploiting black people for profit

Forbes also thinks student athletes should be paid. There’s a lot of money here, and it’s only fair!

The Athletic looks at former college stars like Tim Tebow and Reggie Bush. Think about what they could’ve made in the NIL era!

Newsweek Op: But what about the sports that aren’t football or basketball? If schools paid their athletes, it could result in them cutting less profitable sports

Some college athletes are getting creative with how they use their NIL. Bijan Robinson, a University of Texas running back, released his very own Dijon mustard. Apparently it “tastes like a touchdown”