shades fills you in

In January, Tesla announced it would cut prices on most of its cars to boost demand. The NYT said there were many reasons people bought fewer Teslas: inflation, high interest rates, other EV manufacturers, and Elon’s Twitter antics

Barron’s said the Inflation Reduction Act’s EV tax credits were probably another reason for the price cut. Some models qualified for the tax credit but others didn’t -- cutting prices puts all models under the tax credit threshold

Business Insider: The price cuts are a sign that Tesla’s going on the defensive, trying to protect its market share. “Elon Musk’s back is against the wall”

Driving.ca said some recent Tesla customers felt totally duped -- the Tesla they bought just a month before was way more expensive, and now suddenly worth way less. Not cool, Elon

Fortune reported some Chinese Tesla customers were so upset they showed up to Tesla showrooms across the country to protest and demand compensation

Tesla customers weren’t the only unhappy campers -- Autoevolution said this was a big hit for other EV makers, who don’t have the profit margins to make similar cuts

Bloomberg: Yup. This was probably the first shot in an EV price war -- and Tesla stands a good chance of coming out on top. Even with the price cuts, its profit margins are well above other EV makers